A common question that we get asked at Media Social is “Should we be ok TikTok?” and we have the information you need to make the right decision for your business.
The short answer? Yes. The long answer? It ultimately depends on your business, your industry and ultimately the amount of content that is available or can be created around your business and goals.
TikTok is the largest growing social channel right now that can work for any industry really, from financial services, local clubs or even real estate!
To make it an easier decision we have put together the most common questions we get asked around this platform and whether it’s something you and your business should be considering as part of your social media approach.
I’m not sure if my audience is on TikTok…
Really the only way to discover this outside of data insights is to ultimately research your industry and audience on the channel. You need to be on the channel to understand who is using it, how it’s being used and are your audience active here.
You will discover a lot about your audience this way – you can discover what content they are creating, engaging with and what is trending within your industry.
With that being said, if you discover that your audience IS active on this channel, it doesn’t mean that YOU need to be.
What should I post on TikTok?
Content on this channel can not be a copy and paste approach. What works on Instagram may not work on TikTok. Short form content is what made this channel popular, but it is the engaging content creating in this short form style that makes it continue to draw people to it.
TikTok allows brands to humaise their content, create personalities around their business and also is a space where brands can have fun and interact with their audience.
Ryanair famously took over TikTok and turned their negative customer feedback into funny, relatable content which shines a more relatable light on the brand. This content created an engaging narrative around the brand showing how you can take something negative and turn it into something positive.
Irish solicitor Richard Grogan became a TikTok sensation as he brought his employment law expertise to the platform sharing and engaging with his audience. He gave people an opportunity to get expert advice in bit-sized videos that had a no nonsense approach.
Looking at the content that applies to you and your business and then researching what others in your space are doing will give you a solid understanding of the type of content that is working within that space.
Do I have the time? It seems like a lot of work…
TikTok is definitely a time-heavy platform as being creative and consistent is key here. Being able to be pro-active around trends is important. Although time-heavy, the channel is low cost as the TikTok audience prefer authentic content that isn’t over-produced or fake.
You can create fun, engaging content on your phone that will be just as successful, if not more successful, than content that is edited, filtered etc.
Take a look at the resources you do have and allow for that fact that being active on a channel like TikTok does take time and creativity. Is that something you have available to you?
Isn’t TikTok all about random dances and challenges?
Sure there is an element of that but this can often be individual user content, not necessarily businesses content – plus, being on social channels like TikTok doesn’t mean you just have to post what everyone else posts. TikTok is all about individuality and it has given its users the space to do that so you should try to create content that is individual to you and your business.
You can always try a dance challenge or get your team involved if you want, why not?! It’s fun!
I’m on other social media channels, do I need to be on TikTok too? What is the point of it?
Like any social media channel, you need to have a clear strategy and know what your goals are. Is it awareness, is it community building, leads, sales? Knowing what your goal is can help you make the decision on whether or not you should be on TikTok.
It’s a great channel for every stage of the buyer journey and is becoming a harder channel for businesses to ignore or avoid. Have a clear understanding of WHY you are on social media, what channels work best with your business and look at the resources you have – knowing the answer to these three questions will lead you in the right direction as to whether or not your business should be ok TikTok.
Still unsure or need professional advice? Reach out to us today and we can help guide you and your business on social media!
